Last Updated: April 2026

This Cookie Policy explains how HK Cricket (“we”, “our”, “us”) uses cookies and similar technologies on our website. It also explains your rights and choices under the UK GDPR, the Privacy and Electronic Communications Regulations (PECR), and updated rules introduced through the Data Use and Access Act 2025 (DUAA).

A cookie policy is legally required for UK businesses using cookies or tracking tech.
Visitors must also be informed of cookies and—unless strictly necessary—must give consent before we set them.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They support functionality, performance, personalisation, and analytics.

Strictly necessary cookies do not require consent, but all other cookie types do under UK GDPR/PECR.

2. Types of Cookies We Use

We use the following categories of cookies:

A) Strictly Necessary Cookies (No Consent Required)

These cookies are essential for the website to function, such as:

  • Checkout and cart functionality (WooCommerce)
  • Session cookies
  • Security and authentication

These are allowed under PECR because they support core website operation.

B) Analytics Cookies (Consent Required, Except Under DUAA Exemptions)

We may use analytics tools (e.g., Google Analytics) to understand how visitors use our site.

Under DUAA (effective Feb 2026), aggregate analytics cookies used solely for service improvement may be exempt from consent requirements.

However, we still provide clear opt‑in choices for transparency.

C) Functionality Cookies

Used to remember your preferences and enhance your browsing experience.

Functionality cookies used purely to improve service features may also fall under DUAA exemptions.

D) Marketing & Advertising Cookies (Consent Required)

These include tracking pixels and third‑party advertising cookies used for:

  • Measuring marketing performance
  • Retargeting
  • Behavioural advertising

Marketing cookies always require prior consent.

E) Third‑Party Cookies

Some cookies are placed by trusted third parties, such as:

  • Google Analytics
  • Meta / Facebook Pixel
  • TikTok Pixel
  • Social media embeds

We list these providers in our cookie banner or cookie settings tool.

3. Why We Use Cookies

We use cookies to:

  • Enable the website to function properly
  • Support secure checkout and transactions
  • Improve site speed and performance
  • Analyse visitor behaviour to improve our site
  • Deliver relevant advertising (only with consent)

These purposes align with standard cookie usage categories described by UK legal guidance.

4. Your Cookie Choices & Consent

A) Accepting or Rejecting Cookies

When you first visit our site, you will see a cookie banner that allows you to:

  • Accept all cookies
  • Reject non‑essential cookies
  • Adjust cookie preferences

Consent must be explicit and cannot be pre‑ticked under UK rules

B) DUAA 2025–2026 Changes to Consent

From February 2026, the UK introduced new cookie exemptions allowing certain low‑risk cookies (analytics, functionality, security) to be set without consent.

We have updated our cookie settings in line with these exemptions.

C) Changing Your Preferences

You can update your cookie choices at any time via: Cookie Settings (footer link or banner preferences)

D) Browser Settings

You can delete or block cookies through your browser.
However, blocking essential cookies may break site features like checkout.

5. Third‑Party Providers

Our analytics, marketing tools, and integrations may place cookies on your device. Each provider has its own privacy/cookie policy.

Examples include:

  • Google
  • Meta (Facebook/Instagram)
  • TikTok
  • YouTube

We ensure third‑party cookies are disclosed as required.

6. How Long Cookies Last

Cookies may be:

  • Session cookies (deleted when you close your browser)
  • Persistent cookies (stored for a set period)

We only retain cookies for the duration necessary for their intended purpose as recommended by UK cookie policy standards.

7. Updates to This Policy

We may update this Cookie Policy in line with changes to law (including DUAA reforms) or updates to our technology or service providers. Keeping policies updated is a legal requirement.

The most recent update date appears at the top of this page.

8. Contact Us

If you have questions about our Cookie Policy:

HK Cricket
Email: info@hkcricket.co.uk
Phone: +44 7599 388944